Cost for education is especially high in China. Little government financial aid is given and scholarships are hard to get. Oh, and did I forget to mention? Cost for a year in college amounts to 15 months of a rural parent's average earnings.
It's a high stake game in China: investing in a child's education means forfeiting possible retirement funds at the hope that the child will find a job because of their high quality training.
The article below from the New York Times (possible bias...) describes one rural family's situation in China.
http://www.nytimes.com/2013/02/17/business/in-china-families-bet-it-all-on-a-child-in-college.html?pagewanted=all
Education is the foundation of society. Therefore, when examining China through a social lens, it is vital to examine the importance placed on education - which is obviously quite a bit. However, this article at least points to the fact that education is valued for parents for mostly economic and possibly some cultural reasons.

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